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Evaluate

Evaluation is an important element of your inclusion initiative and should not be overlooked. Although evaluation can’t be completed until after your initiative is implemented, it is important to include an evaluation plan as part of your initiative design – at the start, or very early in your planning - rather than only considering it after the initiative has commenced. (Visit the Create an initiative page for more information about that stage of initiative planning.)

One way to evaluate your initiative is to create evidence related to ‘outputs’ and ‘outcomes’. Creating and analysing this evidence will help you to understand the impact of your initiative, and will provide evidence to help to decide if your initiative needs re-design or if it can be scaled up.

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What are outputs and outcomes?

An output is what is delivered, and is likely to be something that you can count. Leaving aside difficulties in collecting data, outputs are likely to be readily measurable. For example, an output could be the number of classes delivered or a physical change to a venue.

Outcomes can be harder to measure. They relate to the effect of the output. This could be a new thing a person can do due to the output. For example, a person might have a new skill after attending a class, or they might be more socially connected after joining a new walking group. Outcomes might be immediate, or they may need to be measured over time. The aquatics and recreation sector in Victoria has been urged to more often measure outcomes, and rely less on outputs, as outcomes better describe the benefits occurring for community groups from participation in aquatics and recreation activities (see VAGO Local Government Recreation Facilities).

We’ve created a table of example outputs and outcomes to give you some ideas.

Collecting evaluation data

Data collection can be done in many ways, and can include numbers, text and visual data. You might use:

  • hardcopy surveys;
  • online surveys;
  • hardcopy feedback forms;
  • online feedback platforms;
  • anecdotal feedback (e.g. interview notes, testimonials and quotes);
  • photographs;
  • video footage; and/or
  • your own notes.

Privacy is very important, and before you use any output or outcome data that can identify a person, you must have that person’s permission BEFORE using anything that could identify them. (There are many legal requirements relating to privacy and personal information: we recommend you consult your organisation about this before finalising your plans.)

Obtaining output data will often be quite straightforward. Some examples of the types of data you might collect are shown in a table at the bottom of this page.

It can be more difficult to identify outcomes, and in some cases you will need to rely on participant feedback, or when circumstances prevent direct feedback from a participant, feedback from a family member or carer of the participant. A table at the bottom of this page shows some examples of the data you might collect.

Consider working with external partners

While most of your data collection is likely to be internal, you can also consider working with external partners to create and collate data relating to your inclusion initiative. Potential partners include universities and advocacy groups.

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Share your findings

The next part of this guide suggests ways in which you can share your findings and celebrate the success of your initiative.

Examples of outputs and outcomes

Examples of outputs Examples of outcomes that might be related to these outputs
Number of fitness classes delivered

New skills and habits

Increased fitness

Increased social connection

Number of participants in a particular activity

New social connections enjoyed by participants

Venue is more welcoming to a community group

Number of times a participant has attended a class/venue

New skills and habits

Increased fitness

Increased social connection

A physical change in a venue

Patrons can use additional facilities

Venue is more welcoming to a section of the community

Increased social connection

Increased patronage of venue

New equipment purchased Patrons can take part in additional activities
Number of qualifications obtained

A participant is qualified for a new occupation

Number of jobs obtained after qualification

Jobs created

New participation in the job market

Increased social connection

Number of seminars delivered

New knowledge

New habits

Number of attendees at a seminar

New skills

New knowledge

Percentage increase in a participant’s physical activity

Increased fitness

New skills

New habits

Number of staff training sessions delivered

New skills and enthusiasm

Increased ability and confidence to welcome patrons

Patrons feel more comfortable

Patrons learn more

Patrons are increased, and retained

Number of attendees at staff training

New skills and enthusiasm

Increased ability and confidence to welcome patrons

Patrons feel more comfortable

Patrons learn more when instructed by these staff

Patrons are increased, and retained

Celebration held

A venue is more welcoming to a section of the community

Patrons feel more comfortable

Increased patronage

Number/percentage increase in patronage

The venue is more representative of its community

Job creation

Number of memberships or passes donated to community organisations

People can access facilities that were previously not accessible

New habits

Increased social connection

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Examples of output data 

Examples of outputs Data collection
Number of fitness classes delivered Create a record of when classes were delivered
Number of participants in a particular activity Create a record, for example by doing a headcount
Number of times a participant has attended a class/venue

Attendance tracking

Survey of participant

A physical change in a venue Document ‘before’ and ‘after’ with plans, photos, videos
New equipment purchased Receipts of purchase
Number of qualifications obtained Evidence of achievement of qualifications
Jobs created Human resources records of new positions
Number of seminars delivered Create a record of when seminars were delivered
Number of attendees at a seminar Create a record, for example by doing a headcount
Percentage increase in a participant’s physical activity ‘Before’ and ‘after’ survey of participant
Number of staff training sessions delivered Create a record of when sessions were delivered
Number of attendees at staff training Ask staff to sign an attendance sheet
Celebration held Document the event, for example with photos and a written summary
Number/percentage increase in patronage Attendance records for the venue (e.g. entry data, ticketing data)
Number of memberships or passes donated to community organisations Create a record of donations (e.g. a tracking document)

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Examples of outcome data

Examples of outcomes Data collection to show these outcomes
New skills/new knowledge Participant surveys (e.g. before and after an initiative)
New habits Participant surveys
Increased fitness

Fitness assessments

Participant surveys

Increased social connection

Participant surveys

Observations by staff (e.g. of social get-togethers after a class, and of connections between staff and a participant)

Venue is more welcoming to a community group/patrons feel more comfortable

Patron surveys

Community feedback

Increased ability to welcome patrons

Observations by staff (e.g. management feedback regarding skills of staff)

Patron feedback

Staff surveys regarding skills and confidence

Patrons can use additional facilities/take part in additional activities

Patron feedback and surveys

Instructor observations

Before and after comparison of use of a facility/activity

The venue team is more representative of its community Comparison of staff demographics with community demographics (before and after initiative)
Increased patronage of venue Attendance records for venue (e.g. entry data, ticketing data)
A participant is qualified for a new occupation Evidence of achievement of qualifications
Number of jobs obtained after qualification Participant feedback
New participation in the job market Participant feedback
Job creation Human resources records of new positions
Patrons learn more because staff have new skills

Patron surveys

Observations by staff

Fitness/ability assessments

Patrons are retained Membership analysis (e.g. comparison of retention levels before and after initiative)

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Celebrate

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