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EvaluateEvaluation is an important element of your inclusion initiative and should not be overlooked. Although evaluation can’t be completed until after your initiative is implemented, it is important to include an evaluation plan as part of your initiative design – at the start, or very early in your planning - rather than only considering it after the initiative has commenced. (Visit the Create an initiative page for more information about that stage of initiative planning.) One way to evaluate your initiative is to create evidence related to ‘outputs’ and ‘outcomes’. Creating and analysing this evidence will help you to understand the impact of your initiative, and will provide evidence to help to decide if your initiative needs re-design or if it can be scaled up. |
What are outputs and outcomes?
An output is what is delivered, and is likely to be something that you can count. Leaving aside difficulties in collecting data, outputs are likely to be readily measurable. For example, an output could be the number of classes delivered or a physical change to a venue.
Outcomes can be harder to measure. They relate to the effect of the output. This could be a new thing a person can do due to the output. For example, a person might have a new skill after attending a class, or they might be more socially connected after joining a new walking group. Outcomes might be immediate, or they may need to be measured over time. The aquatics and recreation sector in Victoria has been urged to more often measure outcomes, and rely less on outputs, as outcomes better describe the benefits occurring for community groups from participation in aquatics and recreation activities (see VAGO Local Government Recreation Facilities).
We’ve created a table of example outputs and outcomes to give you some ideas.
Collecting evaluation data
Data collection can be done in many ways, and can include numbers, text and visual data. You might use:
- hardcopy surveys;
- online surveys;
- hardcopy feedback forms;
- online feedback platforms;
- anecdotal feedback (e.g. interview notes, testimonials and quotes);
- photographs;
- video footage; and/or
- your own notes.
Privacy is very important, and before you use any output or outcome data that can identify a person, you must have that person’s permission BEFORE using anything that could identify them. (There are many legal requirements relating to privacy and personal information: we recommend you consult your organisation about this before finalising your plans.)
Obtaining output data will often be quite straightforward. Some examples of the types of data you might collect are shown in a table at the bottom of this page.
It can be more difficult to identify outcomes, and in some cases you will need to rely on participant feedback, or when circumstances prevent direct feedback from a participant, feedback from a family member or carer of the participant. A table at the bottom of this page shows some examples of the data you might collect.
Consider working with external partners
While most of your data collection is likely to be internal, you can also consider working with external partners to create and collate data relating to your inclusion initiative. Potential partners include universities and advocacy groups.
Share your findings
The next part of this guide suggests ways in which you can share your findings and celebrate the success of your initiative.
Examples of outputs and outcomes
Examples of outputs | Examples of outcomes that might be related to these outputs |
---|---|
Number of fitness classes delivered |
New skills and habits Increased fitness Increased social connection |
Number of participants in a particular activity |
New social connections enjoyed by participants Venue is more welcoming to a community group |
Number of times a participant has attended a class/venue |
New skills and habits Increased fitness Increased social connection |
A physical change in a venue |
Patrons can use additional facilities Venue is more welcoming to a section of the community Increased social connection Increased patronage of venue |
New equipment purchased | Patrons can take part in additional activities |
Number of qualifications obtained |
A participant is qualified for a new occupation Number of jobs obtained after qualification |
Jobs created |
New participation in the job market Increased social connection |
Number of seminars delivered |
New knowledge New habits |
Number of attendees at a seminar |
New skills New knowledge |
Percentage increase in a participant’s physical activity |
Increased fitness New skills New habits |
Number of staff training sessions delivered |
New skills and enthusiasm Increased ability and confidence to welcome patrons Patrons feel more comfortable Patrons learn more Patrons are increased, and retained |
Number of attendees at staff training |
New skills and enthusiasm Increased ability and confidence to welcome patrons Patrons feel more comfortable Patrons learn more when instructed by these staff Patrons are increased, and retained |
Celebration held |
A venue is more welcoming to a section of the community Patrons feel more comfortable Increased patronage |
Number/percentage increase in patronage |
The venue is more representative of its community Job creation |
Number of memberships or passes donated to community organisations |
People can access facilities that were previously not accessible New habits Increased social connection |
Examples of output data
Examples of outputs | Data collection |
---|---|
Number of fitness classes delivered | Create a record of when classes were delivered |
Number of participants in a particular activity | Create a record, for example by doing a headcount |
Number of times a participant has attended a class/venue |
Attendance tracking Survey of participant |
A physical change in a venue | Document ‘before’ and ‘after’ with plans, photos, videos |
New equipment purchased | Receipts of purchase |
Number of qualifications obtained | Evidence of achievement of qualifications |
Jobs created | Human resources records of new positions |
Number of seminars delivered | Create a record of when seminars were delivered |
Number of attendees at a seminar | Create a record, for example by doing a headcount |
Percentage increase in a participant’s physical activity | ‘Before’ and ‘after’ survey of participant |
Number of staff training sessions delivered | Create a record of when sessions were delivered |
Number of attendees at staff training | Ask staff to sign an attendance sheet |
Celebration held | Document the event, for example with photos and a written summary |
Number/percentage increase in patronage | Attendance records for the venue (e.g. entry data, ticketing data) |
Number of memberships or passes donated to community organisations | Create a record of donations (e.g. a tracking document) |
Examples of outcome data
Examples of outcomes | Data collection to show these outcomes |
---|---|
New skills/new knowledge | Participant surveys (e.g. before and after an initiative) |
New habits | Participant surveys |
Increased fitness |
Fitness assessments Participant surveys |
Increased social connection |
Participant surveys Observations by staff (e.g. of social get-togethers after a class, and of connections between staff and a participant) |
Venue is more welcoming to a community group/patrons feel more comfortable |
Patron surveys Community feedback |
Increased ability to welcome patrons |
Observations by staff (e.g. management feedback regarding skills of staff) Patron feedback Staff surveys regarding skills and confidence |
Patrons can use additional facilities/take part in additional activities |
Patron feedback and surveys Instructor observations Before and after comparison of use of a facility/activity |
The venue team is more representative of its community | Comparison of staff demographics with community demographics (before and after initiative) |
Increased patronage of venue | Attendance records for venue (e.g. entry data, ticketing data) |
A participant is qualified for a new occupation | Evidence of achievement of qualifications |
Number of jobs obtained after qualification | Participant feedback |
New participation in the job market | Participant feedback |
Job creation | Human resources records of new positions |
Patrons learn more because staff have new skills |
Patron surveys Observations by staff Fitness/ability assessments |
Patrons are retained | Membership analysis (e.g. comparison of retention levels before and after initiative) |